Wednesday, 21 September 2011

My Tribe and My Audiences' Tribe

You are a Scene Kid! Your hair is your life – it moves from blonde and spiky, to jet black and asymmetric and on to a neon pink beehive, sometimes all in the same day. You need to update your look when you’re moshing at three or four shows a week and documenting it for your public on MySpace, after all. Clothes-wise, you stick with a formula – superskinny jeans and a kiddy tee. Let the hair do the talking.



You are a Mosher! To join this tribe is easy – it’s mainstream alternative. Pick up a long coat like the one from The Matrix, spike your hair up to one mohawk and add a snarl of misunderstanding. Music is your life – as long as it’s loud and as long as it rocks. Your iPod is permanently plugged into your ears, volume up to 11.

Abandoning Old Idea

I have decided to completely change my idea as I believe that it does not fit completely with what I want to accomplish. For example, while my plan for the video was ordered to work well with the timing of the music, the story clashes with the style of music, as well as its tone, which is of a rebellious nature.

Another major reason for the change in my idea is that the three characters which were to appear in the video are all very one-dimensional. All of the characters meet a gender stereotype. The boy was portraying the underdog, a character mold used all too often in modern media. The first girl was portraying a character with similar traits to the typical head-cheerleader type from modern American films set in a high school. To complete this image, a second, angelic girl is featured to give the "hero" a way to find the happy ending.

Idea Storyboard

Original Idea

The idea I have come up with involves a boy/young man who is reminiscing about recent events that have happened to him, occuring in flashbacks that happen as he goes about getting up in the morning.

The first shot is a birds eye shot of him in bed. As the music begins, with a steady drum beat, he opens his eyes. Then the camera cuts to his feet moving to the floor, still in time to the opening drum beat.

As a guitar riff begins, the character is shown walking down a set of stairs in his house. The camera then cuts to a bathroom door closing, fading into the first flashback.

This flashback is of him talking to a girl in a public area, such as a park. In this, she is clearly shown rejecting him. The flashback ends and he is shown to be brushing his teeth

Another flashback begins when he spits his toothpaste into the sink basin. In this flashback he is talking to a different girl, who is much more accepting of his presence, indicating that they are in some form of relationship. As this flashback ends, the mian character is shown to be getting ready to have a shower.

A third flashback begins with a shot of the shower faucet being turned on. In flashback shows the first girl now talking to the main character, trying to convince him to leave the second girl for her. This flashback ends, showing him putting his shirt on after the shower.

As he goes back up the stairs, the camera centres on the bedroom door. The final flashback begins after he enters through the door and closes it. He is shown to be deciding between the two girls.

As the music ends his decision is made clear by showing the second girl in the bed.

Thursday, 14 July 2011

Final Choice

I have chosen to create a music video for "Elegant War" by A Joker's Rage. I feel it has the best potential for the video.

Possible Choices

"Thin Black Jeans" by Silent Sundays

This song has made it to my final three options as I feel the song has good potential for a music video. The vocals are slightly reminiscent of Paul Weller of The Jam, as well as incorporating a more modern pop punk sound. The guitar riffs and drums retain a classic punk rock sound while also showing skate punk and indie rock influences. The song itself is short enough to be able to promote it alongside a music video without it dragging in the middle.



"Elegant War" by A Joker's Rage

The opening drum solo is vaguely similar to the opening of Disturbed's "Down with the Sickness" although with a rock sound rather than metal. The vocals are reminiscent of Jane's Addiction, with the band citing them as an influence on the band, Overall, the song is very solid and is currently my most likely final choice.



"Heavy Metal Josh" by Elephant Juice

As soon as the song starts it displays a strong influence of punk rock, specifically the UK style of punk showcased by bands such as the Sex Pistols. Similarly to Silent Sundays "Thin Black Jeans" the vocals seem to be influenced slightly by Paul Weller.

Friday, 8 July 2011

Goodwinn's Theory on Music Videos

1. Music Videos demonstrate genre characteristics. (E.g. Performance in a Metal Video)

"Sorry, You're Not A Winner" by Enter Shikari shows the band performing in front of a small audience in their living room.



2. There is a link between lyrics and visuals. (E.g. Illustrative)

"Hero of War" by Rise Against contains many clips relating to the war in the Middle East. This complements the lyrics which are about a soldier who ends up doing things he never believed he would while in a war situation.



3. There is a link between music and visuals. (E.g. Illustrative, tone, editing)

"Bodies" by Drowning Pool often cuts according to the music and vocals.



4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (A visual style)

"Unleashed" by Epica frequently cuts away from the story of the video to show close-ups of the band. The entire band also feature in the story itself.



5. There is a frequent reference to the notion of looking (Screens within screens) and a particularly voyeuristic treatment of the female body.

"Iris" by Goo Goo Dolls is based around looking through telescopes at people going about their lives. Scenes from The City of Angels are used for this.



6. There is often an intertextual reference.

"1985" by Bowling for Soup contains many references to things from 1980's, specifically 1985, culture, both visually and in the lyrics.