1. Music Videos demonstrate genre characteristics. (E.g. Performance in a Metal Video)
"Sorry, You're Not A Winner" by Enter Shikari shows the band performing in front of a small audience in their living room.
2. There is a link between lyrics and visuals. (E.g. Illustrative)
"Hero of War" by Rise Against contains many clips relating to the war in the Middle East. This complements the lyrics which are about a soldier who ends up doing things he never believed he would while in a war situation.
3. There is a link between music and visuals. (E.g. Illustrative, tone, editing)
"Bodies" by Drowning Pool often cuts according to the music and vocals.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (A visual style)
"Unleashed" by Epica frequently cuts away from the story of the video to show close-ups of the band. The entire band also feature in the story itself.
5. There is a frequent reference to the notion of looking (Screens within screens) and a particularly voyeuristic treatment of the female body.
"Iris" by Goo Goo Dolls is based around looking through telescopes at people going about their lives. Scenes from The City of Angels are used for this.
6. There is often an intertextual reference.
"1985" by Bowling for Soup contains many references to things from 1980's, specifically 1985, culture, both visually and in the lyrics.
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