As the above album covers show, a common theme among rock albums is to use either a band logo, or an album specific logo on the front cover. This allows easy identification of the album, which makes purchasing that specific album a much simpler process. However, the first two images, which are album specific did not previously have any association with the band. Therefore, only those with a prior knowledge of the album cover would be able to identify it. This weakness in advertisement can be overcome by using a generalised band logo, such as the one on used on the third image, by American Post-Grunge band, Breaking Benjamin. This recurring logo motif, which is present on all four of the band's albums, serves to remind fans of previous albums that this is their new album.
Because this is the first cover art being used to promote my band's digipak, I will be using a generalised band logo rather than an album specific one, which I shall create using image-manipulation software, most likely photoshop. This logo, which initially takes up a significant portion of the front cover, as Breaking Benjamin's does, can be reduced in size as the band gains more name recognition.
The first example is interesting, the other two examples have less impact.
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