What are the connotations and ideologies, meanings and target audience of T the Park festival?

The background of the main page for T in the Park’s website connotes a simplistic, calm and relaxed experience, something which the promoters hope will entice potential attendees to buy passes. On top of the sky-like scene, a rainbow that covers part of the left side of the screen adds to the calm effect, despite also being an indicator of rain. However, the existence of the rainbow, which occurs after rainfall, may instead connote that it is the dawn of the festival season after a prolonged period of inactivity on the festival scene. The rest of the page’s layout is even more simplistic, using bold colours and fonts to catch the viewer’s attention. Text displaying important information of easy to read and is placed at the very top of the page, being the first thing that catches the eye. Overall, the layout of this page promotes the festival using the most simple, yet effective, of techniques while still displaying as much information as required.