What are the connotations and ideologies, meanings and target audience of T the Park festival?

The background of the main page for T in the Park’s website connotes a simplistic, calm and relaxed experience, something which the promoters hope will entice potential attendees to buy passes. On top of the sky-like scene, a rainbow that covers part of the left side of the screen adds to the calm effect, despite also being an indicator of rain. However, the existence of the rainbow, which occurs after rainfall, may instead connote that it is the dawn of the festival season after a prolonged period of inactivity on the festival scene. The rest of the page’s layout is even more simplistic, using bold colours and fonts to catch the viewer’s attention. Text displaying important information of easy to read and is placed at the very top of the page, being the first thing that catches the eye. Overall, the layout of this page promotes the festival using the most simple, yet effective, of techniques while still displaying as much information as required.

Target Audience - In Depth

- The gender that would be more likely to watch my video are males.
- The age demographic that my video is aimed at is the 18-25yr old bracket. However, it could also appeal to slightly older or younger age groups as well, due to the diversity of the music genre.
- Almost all of those who watch my video will likely be of White British origin.
- The dress code associated with my target audience is wide and varying, although the majority will conform to Alternative Mainstream brands, such as Converse and DC, as well as wearing slim-fitting jeans and checkered shirts. Others may be more Rocker or Biker-inclined, possibly adorning leather jackets to fit these subcultures.
- Hair style is another aspect of my target audience that can vary greatly, depending on background. In fact, almost all common hair styles would not seem out of place on people watching the video. I believe that perhaps the most common hair style would be from 1-3 inches, probably with an unkempt look.
- While the aesthetics of my music video, as well as the aesthetics of most music videos in the genre, will appear to be aimed at the working class, it is more likely to be watched by lower-middle and middle class people who pretend that they are working class or think they are.
- Many of my target audience will shun use of modern technology to meet their requirements of looking low maintenance. However, they may wear basic jewellery, almost always ear piercings, or some form of studded item.
- As my music video fits the relatively wide genre of "Rock", it will attract a variety of different people who all consider "Rock" to be their favourite. Fans of music more specifcally similar to A Joker's Rage will listen to bands such as Jane's Addiction and Black Rebel Motorcycle Club.
- As part of their avoidance of anything "mainstream" my target audience may tend to purchase their clothing from online stores, such as Amazon, or from smaller shops, like Rock Collection.
- Perhaps the main source of entertainment for most of my target audience is music itself. They may also watch various TV programmes and films via the internet.
- Bedroom walls of my target audience may feature band posters, due to their close association with bands and their own identity.
- In terms of films, my target audience will usually prefer lower budget, often independent, films that have more focus on story rather than visuals, although stunning visuals can still be present, in cinematopgraphy rather than special effects.
- The top choice of radio stations for my target audience are Planet Rock, Absolute Rock, and Q. A large portion of TV time will also be devoted to music, through Q, and MTV Rocks, while popular magazines include NME, and, once again, Q. My target audience will be fairly adept at using a variety of social networking sites, specifically Facebook and Myspace.
- The tribal identity of my target audience is defying "mainstream" culture in favour of what has become the second largest subculture, or the "alternative" mainstream.

Michel Maffesoli on Find Your Tribe

While perusing the internet during a particularly dull presentation by a student during one of my lectures at the Paris Descartes University I discovered a very interesting website, created by a British TV station, known as Channel 4, that allows the people of the UK to discover which tribe they belong to. The premise of this website is quite obviously influenced by my own work, most notably my highly successful 1995 book on the decline of individualism, “The Time of the Tribes”, as evidenced by its reference to the existence of many different tribes within society. The multitude of different tribes available on the website show how fragmented modern society has become, thanks to the variety of different spheres of influence available to the average person. However, all of these tribes share common themes. For example, each and every tribe is based on some form of consumerism, with several being hyped as “alternative” to the “mainstream” tribes. In reality, these tribes are equally as “mainstream” as those they are trying to differentiate themselves from. And the majority of that which is consumed by each of these tribes is often linked by some form of brand name. For example, the tribe known as “Rahs” tend to wear brands that many other tribes can’t afford, such as Jack Wills. This financial advantage over another tribe, “Townies”, is almost the only thing that separates them from each other, evidence at how easy it can be for new tribes to create themselves.